Admissions, Marketing & Communications in Independent Schools

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AMCIS has revealed the shortlisted schools in each of seven categories in the 2024 AMCIS IMPACT Awards – admissions, branding, communications, digital, EDI (equity, diversity & inclusion), small budget, and strategic marketing.

Now in their fifth year, the IMPACT Awards are designed to recognise excellence in admissions, marketing and communications in independent schools and are open to all 560 AMCIS member schools. The winners will be announced at a special awards ceremony during the AMCIS Annual Conference in May.

logo and brief explanatory text for the AMCIS IMPACT Awards

AMCIS CEO, Tory Gillingham, said:
“These awards acknowledge the professional development and practice of AMCIS members, and the positive impact of well-executed admissions, marketing and communications in helping schools to thrive. The strength of the entries has, again, made the task of shortlisting very difficult and I’m sure the judges will find it a real challenge to select the winners.”

The shortlisted schools are Chigwell School, Claremont Fan Court School, Claires Court School, Dame Allan’s School, Devonshire House Prep School, Edgeborough School, Felsted School, Headington School, Kelvinside Academy, King’s Ely School, Kingston Grammar School, Lady Barn House School, Malvern College, Millfield School, Norwich School, Stamford Schools, St Christopher School, St Edmund’s College, Strathallan School, St Swithun’s School, Terrington Hall School, The Leys School, The Mall School, Whitgift School,  Woldingham School

Edgbaston High School for Girls and Langley School were both highly commended.

By category, the schools and their shortlisted projects are:


Edgeborough School 
Admissions shake up yields great success – 2022, a time to reflect, recognise and accelerate forward

King’s Ely School 
Open days that keep on giving

Lady Barn House School
Keeping Early Years families engaged between Acceptance and Admission


Strathallan School 
A Streamlined Response to Rapid Changes in the Marketplace

Whitgift School
‘Design your own tour’ – Whitgift’s shift to student-led tours directed by prospective family preferences


Claire’s Court School 
“Your Place Is Here” – developing the emotional connection to school

Dame Allan’s School
The Power of Three: Tripling brand creative to embrace a co-curricular focus

Felsted School 
#GrowWithFelsted – Creatively sowing the seeds for a successful brand

Strathallan School
Strathallan Prep School: A New Brand for a Vibrant Future

Terrington Hall 
Rebrand of Terrington Hall School

Edgbaston High School for Girls: 
Education in Full Colour
Langley SchoolLangley School – The Promise



Headington School  
Merger of Headington School and Rye St Antony

Lady Barn House School 
Lady Barn House School’s 150th Anniversary – Reaching and Resonating with All Stakeholders

Malvern College 
Green Giving Day at Malvern College

St Christopher School 
Revolutionising Parent Communications at St Chris

The Mall School 
Communicating the move to co-education


Kingston Grammar School 
KGS Sixth Form in 30 seconds…

Kelvinside Academy
Jurassic Academy
Kelvinside Academy rector Dan Wyatt recreates a famous scene from Jurassic Park (picture by Elaine Livingstone)

Pic: Kelvinside Academy rector Dan Wyatt recreates a famous scene from Jurassic Park (picture by Elaine Livingstone)

Norwich School
One school. Many futures. A Promotional Film to Showcase Norwich School Reception

St Swithun’s School  
Enhancing Engagement and Follower Growth: St Swithun’s Social Media Success

Woldingham School
‘Put Your Future in Your Own Hands’ video launching new brand messaging about the impact of Woldingham’s Sixth Form


Dame Allan’s School
Colour Blindness in Focus

Lady Barn House School
A Forward Thinking Prep Uniform

Millfield School
Millfield is pioneering ‘girls in sport’ with a programme to support female youth sport that is ahead of top UK professional women’s teams.


Chigwell School  
A conversion marketing initiative – Sending video postcards to prosptive 7+ and 11+ applicants

Claremont Fan Court School
Claremont Fan Court School: The Dynamic Prospectus

Stamford Schools 
Discover Stamford – Marketing for Stamford Schools’ Admissions Events

Stamford Schools social media advert featuring small boy wearing a cap

St Edmund’s College
Prospective pupils get magical glimpse of St Edmund’s at Harry Potter themed taster days

The Leys School
Home Boarding at The Leys


Devonshire House Prep School  
Introducing the first-ever marketing strategy to the school to increase enquiries in a competitive North London market for prep schools
Devonshire Prep School media coverage

Lady Barn House School
Demystifying Bursaries – Raising awareness and dispelling myths, a campaign to achieve a wider reach and more successful applications

Stamford Schools  
Moving to Co-Ed – Merger of Stamford School and Stamford High School

Strathallan School 
Strathallan’s Sport Academies: Cultivating Excellence Through Strategic Marketing

The Mall School 
Opening The Mall Nursery


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