Marketing should be 'last to go' when costcutting - AMCIS

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Marketing should be ‘last to go’ when costcutting

As well as recommending that marketing should be the ‘last thing to go’ in an era of costcutting, Lindsey extols the virtues of involving your school admissions, marketing and communications team(s) in high-level strategic planning and having them represented on the school senior leadership team.

Read the full article in School Management Plus:

Marketing should be ‘last thing to go’ in era of costcutting, head says | School Management Plus: School & education news worldwide

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