Head of Sales and Marketing - AMCIS

Admissions, Marketing & Communications in Independent Schools

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Head of Sales and Marketing

Permanent, full time and all year round

Founded in 1896 and based in its current home in Iwerne Minster, Dorset, since 1933, Clayesmore is a leading co-educational independent day and boarding school, educating pupils through the age range 7-18. A thriving and forward looking school, described by the Good Schools Guide as “a friendly, buzzy school in a stunning location….it’s nurturing, encouraging and forward looking”.

The Role
Reporting to the Head, the Head of Sales and Marketing is a newly created role which will suit a leader who is performance driven and comfortable using and analysing data to drive recruitment strategy.

A senior role within the school, the postholder will be responsible for the strategic direction of all marketing and admissions functions and for motivating a high performing team to deliver admissions and marketing KPIs. This will involve the development of a strategic plan with the objective of maintaining current (high) levels of recruitment through a programme of marketing and communication activities as well as an efficient admissions process in line with the school’s educational vision and values.

It will suit someone who is self-motivated and who is able to maximise the speed of turnaround from enquiries through the admissions journey to improve conversion rates and secure enrolments. They will engage in all areas of the customer experience and ensure rigorous tracking of interest in the school at all entry points and be able to produce and present ideas clearly and appropriately.

A competitive salary based on experience will be offered, together with other benefits.

Next Steps
Clayesmore has engaged Wild Search to advise on this appointment. For full details about the role and how to apply please visit:
https://www.wildsearch.org/opportunities/2024/5/17/head-of-sales-and-marketing-clayesmore

Deadline for applications: 21 June.

Shortlisted candidates will be invited to visit the School for a tour wb 24 June

Interviews to take place at the School wb 1 July.

Clayesmore is fully committed to safeguarding and promoting the welfare of children. All positions are subject to an enhanced DBS check. Shortlisted candidates will be subject to an Educational Social Media check in line with KCSIE 2023.

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