Director of Marketing and Admissions - AMCIS

Admissions, Marketing & Communications in Independent Schools

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Director of Marketing and Admissions

The Blue Coat School is a leading independent day preparatory school offering an outstanding educational experience to over 620 boys and girls aged 3-11 years. Founded in 1722 and celebrating its 300th anniversary this year, the School occupies a beautiful site in Edgbaston, in 15 acres of playing fields and gardens. It is a thriving community where children achieve great things, not just academically but in all areas.

Reporting to the Headmaster and a member of the Senior Leadership Team, the Director of Marketing and Admissions will provide strategic direction and flawless delivery of the School’s marketing, communications and admissions activities. This is an outstanding opportunity for a commercially minded, dynamic and creative marketer, who combines demonstrable leadership skills with a track record of success in strategic online and offline marketing communications gained from within or outside the education sector.

This role is pivotal to the strategic development of the Blue Coat vision, as the School explores opportunities for growth within the external market over the next 5-10 years. Developing new and innovative ways to reach more pupils who would benefit from the School’s generous and transformational Bursary scheme will also be a priority.

The successful candidate will be an articulate, persuasive and credible ambassador for the School and will possess excellent communication and relationship-building skills. Enthusiasm, energy and a hands-on approach to problem-solving and getting things done are also fundamental to this role. Prior experience of working in a school is not essential but she/he will have an instinctive feel for the School’s customers and their needs.

For further information about the role and details of how to apply please visit:

Interested candidates are warmly invited to contact RSAcademics to arrange an informal and confidential discussion about the role:

Susannah Thompson |

Nina Lambert |

The closing date for applications is 10.00am on Wednesday 20th April 2022

The Blue Coat School is an equal opportunity employer and is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. The appointment is subject to satisfactory pre-employment checks in accordance with the relevant statutory guidance, including an enhanced DBS check, satisfactory references, proof of identity and qualifications and a satisfactory medical report.

 This post is exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020

 The safeguarding responsibilities of this post are detailed in the candidate information brochure.

 RSAcademics is committed to the safeguarding and the welfare of children, and to promoting diversity and inclusion in schools.

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