Director of External Relations - AMCIS

Admissions, Marketing & Communications in Independent Schools

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Director of External Relations

The Governors and Headmaster are seeking to appoint an exceptional Director of External Relations to take the lead in creating and developing the School’s Development, Marketing and Communications, and Admissions strategies across the Nursery, Lower School and Upper School. This will include brand strategy, reputation management and external PR, internal and external communications, alumni relations, donor fundraising and admissions.
This is a pivotal role as the School seeks to develop and deliver its vision for the Albyn School Foundation to provide more transformational bursaries. The School’s existing strategy also envisages identifying and building relationships with potential donors to the Foundation with a view to establishing regular giving and legacy fundraising for bursaries for future pupils.
This is a newly created post, and the Director of External Relations will be a member of the School Leadership Team, reporting directly to the Headmaster. The successful candidate will provide outstanding strategic direction and inspiring leadership to a team of seven development, marketing and communications, and admissions professionals, with further scope for growth and evolution as the role develops.
Key early tasks for the Director of External Relations will be to review the brand guidelines, develop a new website and prospectus and review and develop the strategy for communications to all the School’s internal and external audiences.
This post has a wide remit, but with clear priorities shaped by the School’s vision, aims and strategy. This varied and fast-paced role will suit a strategic and experienced development, communications and marketing, or admissions professional, with significant stakeholder management and influencing skills gained inside or outside the education sector.

Equal Opportunities
At Albyn School we are committed to creating and promoting a diverse and inclusive workforce that better reflects our pupils and local community. All appointments will be made on merit, following a fair and transparent process. Applications are welcome from all suitably qualified candidates regardless of age, disability, ethnic or national origin, gender identity, marital status, political opinion, religion or belief, sex, sexual orientation or trade union membership. We particularly encourage applications from under-represented groups.

Application Process
Applicants must submit:
• A full CV (including details of all post-16 qualifications).
• A covering letter addressed to the Headmaster, Stefan Horsman. The letter should be a maximum of two sides of A4 and should explain your reasons for applying and outline your suitability for the role.
• The names, phone numbers and email addresses of two referees.
Those progressing to interview stage, will be required to show proof of their Right to Work in the UK and proof of their qualifications.

Applications should be sent by email to the HR Manager, Susan Allan ( The deadline for applications is 12 noon on Tuesday 24 January 2023.

For a confidential conversation about the role, please contact the Headmaster’s PA, Viv Roach ( Albyn School is committed to safeguarding children and the successful applicant will be subject to a PVG check by Disclosure Scotland.
The appointment process is as follows:
• All applications will be acknowledged by email. If you have not received acknowledgement that your application has been received within two working days of sending it, please contact Susan Allan by telephone via 01224 322408.

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