Brand Development Manager - AMCIS

Admissions, Marketing & Communications in Independent Schools

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Brand Development Manager

Malvern College Enterprises Ltd (MCEL), the trading subsidiary of Malvern College, operates a number of campus-based commercial enterprises in support of the College and its associated preparatory schools, The Downs Malvern and Abberley Hall School. These include Malvern College Summer School (MCSS), Malvern College Cricket Festival (MCCF), the National Schools Symphony Orchestra (NSSO), Malvern Active, Events and Facility Hire.

The Brand Development Manager, in liaison with individual heads of business, is responsible for the successful development and implementation of sales and marketing strategy for the above MCEL business lines. A particular focus of this position is to provide technical and functional leadership and support to business administrators and leaders to achieve dedicated business objectives. The role works alongside and will report to the Commercial Manager and will also collaborate closely and continuously with the College’s Marketing & Admissions team to leverage potential synergies and to ensure brand alignment. It is intended that this position will be supported by a full time Marketing Coordinator.

Areas of Responsibility
» Manage and develop MCEL marketing strategy and planning, working closely with heads of business to support key objectives and the development of the College’s proprietary courses.
» Contribute to the annual budgeting process and manage marketing budgets and cost control in line with the profitability and aspirations of each business line.
» Manage the delivery of marketing support to the relevant business heads and the MCEL team.
» Responsible for the completion and quality of all tactical marketing activity.
» Support the maintenance and development of websites and CRM systems.
» Responsible for the design and production of all marketing collateral.
» Create, implement, and review appropriate sales campaigns.
» Promote the organisation through attendance at trade fairs, conferences and other relevant events.
» Work closely with the College’s Marketing & Admissions team to ensure brand alignment and the leveraging of business synergies wherever possible.
» Plan, implement and oversee media and PR activity.

Safeguarding Responsibilities
» Promote and safeguard the welfare of children and young persons with whom you come into contact.
» Report any safeguarding concerns, including low level concerns, to the Designated Safeguarding Lead or their Deputy in a timely manner.

Hours and Benefits
35 hours per week, Monday to Friday. However, a flexible approach to hours is required.
» 25 days’ holiday per annum plus public holidays.
» Contributory pension scheme with Scottish Widows
(successful candidates will be auto enrolled after
successfully completing 3 months service).
» Generous membership terms (family and personal)
for the College Sports Facility.
» Fee concessions for staff children at The Downs Malvern
and Malvern College.
» Free on-site parking.
» Cycle-to-Work scheme.
» Free access to the Malvern College Library.
» Death in Service Insurance cover and
» Personal Accident Insurance cover.

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