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Admissions, Marketing & Communications in Independent Schools

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Director of Marketing and External Communications


Required to start as soon as possible.

St George’s, Ascot (SGA) is an independent boarding and day school with approximately 270 pupils aged from 11-18 years about 45% of whom are boarders (full, weekly and flexi) and with a Sixth Form of approximately 80 pupils.

We are a welcoming school with a warm sense of community. Visitors are impressed by our facilities within a beautiful setting and the ambition of our educational provision, but most of all they are delighted by the girls who are truly special.

Our unique extended day allows all girls the time and space to foster confidence, independence and academic curiosity providing a future-facing education exclusively for girls in a world that was not designed for girls and introduces the girls to contemporary subjects and topics, through speakers, workshops, classes and visits.

Our academic results are impressive, with the ‘value-added’ in public examinations a real strength. We understand how girls learn effectively and we regularly add at least one grade higher at GCSE and A Level than baseline testing would suggest. Our pupils achieved the following results in 2022:

A Level: 71% A*-B, 100% pass rate, GCSE: 41% 9/8 , 60% 9-7, 98% 9-4

In 2022 at GCSE, St George’s was placed in the top 5% of schools nationally for value added.

St George’s offers an education that is grounded, relevant and fosters employability.

Graded excellent in the November 2022 ISI Inspection for both quality of the pupils’ academic and other achievements and pupils’ personal development the inspectors commented “pupils’ positive attitudes towards learning are a striking feature of the school” and “there are many opportunities to develop all-round as a person within the co-curricular programme. As a result, they demonstrate healthy self-knowledge, well developed study skills, first-class social skills and an awareness of the world around them”.

The school operates as an Educational Trust administered by a Board of Governors, is a member of the Girls’ Schools Association (GSA), Boarding Schools Association (BSA), and is ISC accredited.

St George’s is seeking to appoint an enthusiastic and dynamic marketing professional as the full-time Director of Marketing and External Communications to develop and lead the promotion of the School’s brand.

St George’s has always enjoyed a strong brand reputation within the sector and seeks to further define its position in a highly competitive market, by driving brand awareness to attract and retain pupils while building and developing its reputation amongst stakeholders and the wider community.

The Director of Marketing and External Communications (DMEC) will be line managed by the Head on a day to day basis and will also work closely with the Bursar, the Director of Admissions and the three Deputy Heads (Academic, Pastoral, and Co-curricular and Connections). The role of the Director of Marketing and External Communications is currently supported by a part-time Marketing Officer, a part-time Designer and a part-time Photographer and Videographer.

St George’s operates its own generous salary scheme and the successful candidate will be auto-enrolled into the School’s defined contribution pension scheme. There is free on-site parking and lunch is provided free of charge during term time; staff can use the School’s sports facilities at allocated times.

Full details of this vacancy can be viewed on the School’s website:

How to apply:

Letters of application to the Head, Liz Hewer, should be no more than two sides of A4 and, together with the completed application form and confidential cover sheet (both available from the School’s website), should be emailed to by midday Friday 12 May.

The School reserves the right to interview and/or appoint at any time during the recruitment process.

St George’s School is committed to safeguarding the welfare of children at the School. Therefore, this appointment will be subject to a successful disclosure check from the Disclosure and Barring Service. This will give details of all spent and unspent convictions and other recordable matters. A policy on the recruitment of ex-offenders is available, if required, from the School Office. The supplied references will be taken up and the School may approach previous employers for information to verify particular experience or qualifications. A medical questionnaire will be required to be completed by the successful candidate.