CPD Workshop: Stakeholder Communications - AMCIS

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CPD Workshop: Stakeholder Communications

ONLINE EVENT

Continuous Professional Development Workshop

Overview:

Within a school environment there are many key stakeholders; each with different agendas and expertise. This course will look at these in turn; governors, common room, parents, prospective parents, local community and pupils. A different approach and strategy is needed for each group. This course will delve into how to ensure maximum support from each group whether you are handling a crisis or delivering good news.

Workshop Content:

  • Stakeholder analysis overview
    • Identifying the key stakeholders
    • ‘Stakeholder Analysis Grid’ – how to use it
  • Understanding your stakeholders through research
    • Focus groups
    • Surveys
    • Data insight
  • Building trust with your stakeholders
    • How to engage Senior Management, governors and staff
    • Working with families within your parental body
    • Involving pupils – ideas and suggestions
  • Attracting disengaged stakeholders
    • Working with local communities and business
    • Alumni programmes – an overview
    • Local and national media relations
    • Creating long term relationships
  • Crisis management
    • Building trust quickly
    • Managing and sharing information to minimise the impact
  • Creating your own stakeholder engagement plan
    • Learning from best practice case studies
    • How to implement in your school

There will be an optional post-workshop assignment for delegates.

Duration:

One day workshop

Course Director:

Rachel Hadley-Leonard, Consultant, RHLConsulting

Terms & Conditions:

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here: T&C’s. 

 Brochure

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