CPD Workshop: Marketing Strategy Research - AMCIS

Admissions, Marketing & Communications in Independent Schools

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CPD Workshop: Marketing Strategy Research


Continuous Professional Development Workshop


Research lies at the heart of forming any marketing strategy. This course will help those attending to understand why, when and how to effectively use research to inform the development and implementation of a marketing strategy.

Workshop Content:

  • Market research – an introduction
    • Understanding market research
    • The role of market research
    • Desk research – how to get started
  • Research beyond your desk
    • The role of specialist research
    • Expert interviews
    • Postcode and demographic analysis
  • Researching key stakeholders
    • Who to research
    • What to find out and when?
    • Asking the right questions
  • Finding the right methodology
    • Different ways to research
    • Understanding when to use which approach

There will be an optional post-workshop assignment for delegates.


One day workshop

Course Directors:

Heather Styche-Patel, CEO, RSAcademics Ltd
David Alder, Head of Strategy and Marketing Consultancy Services, RSacademics Ltd

Terms & Conditions:

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  T&C’s. 


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