CPD Workshop - Implementing a Marketing Brand - AMCIS

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CPD Workshop – Implementing a Marketing Brand

ONLINE EVENT

Continuous Professional Development Workshop

Overview:

Branding within an Independent School setting poses large challenges. The need to balance tradition with 21st Century thinking is paramount. To maintain a successful school brand it has to reflect the values and vision of the school. This practical one-day course will equip delegates with the knowledge and tools to assess and potentially develop their own school identity.

Workshop Content:

  • How to assess your School Brand identity – practical tips and procedures to assess your own school brand identity
  • Define a brand identity in 10/20 words – an exercise to define the definitions of school brand identity, brand personality and brand image
  • Creating your distinctive school brand
    • Reviewing your communications
    • Competitor research
    • Understanding your verbal identity
    • Working with agencies
  • Choosing a partner
    • Organising a design pitch
    • Assessing agencies – the good and the bad!
  • Planning implementation
    • Conducting a photography and signage audit
    • Developing an implementation programme, timescales and process
    • Phased implementation
  • Brand guidelines
    • Writing a brief
    • Managing implementation

There will be an optional post-workshop assignment for delegates.

Duration:

One day workshop

Course Directors:

Mark Dalton, Managing Director, Quantock
Alastair Poole, Head of Marketing, Strategy & Business Development, Quantock

Terms & Conditions:

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  T&C’s.

 Brochure

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