Annual Conference 2024 - AMCIS

Admissions, Marketing & Communications in Independent Schools

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Annual Conference 2024

#AMCIS2024 Annual Conference
Monday 13 – Tuesday 14 May 2024

PLEASE NOTE: The 2024 Annual Conference is now fully booked. 

Multi-award winning entrepreneur and consumer insight expert Kate Hardcastle MBE will deliver the opening keynote address at this year’s conference. Kate is one of FIVE keynote speakers who will feature alongside a total of 19 break-out sessions including three discussion panels.

The AMCIS Annual Conference brings together delegates from across the UK to share experiences, to learn and be inspired by keynote speakers, case studies, discussion panels and industry insight presentations. There is also a gala dinner on the Monday evening followed by the AMCIS IMPACT Awards ceremony. You can take advantage of an early bird discount if you register by 15 March 2024.



Kate Hardcastle MBE speaking from a lectern
Keynote speaker Kate Hardcastle MBE

Award-winning entrepreneur Kate Hardcastle MBE – aka The Customer Whisperer – is a multi-award-winning international consumer expert, broadcaster and commentator. A highly respected and successful international business consultant, Kate has over 20 years industry experience in the consumer and retail space. Her expertise coupled with her straight talking style sees her appear on television and in the press internationally almost daily, covering consumer issues, retail outlook, innovation, news and customer and economic insight.

Photograph of Martin Broadhurst
Keynote speaker Martin Broadhurst

Martin Broadhurst is an AI-driven marketing strategist. An experienced public speaker and lecturer, he brings a practical approach to AI in marketing. He helps businesses navigate the complexities of AI-driven marketing, making it accessible and effective. An accomplished speaker and lecturer, Martin shares his knowledge on the ‘Artificially Intelligent Marketing’ podcast and through journal papers on AI for marketing.

Photograph of Geoffrey Stanford

Keynote speaker Geoffrey Stanford

Geoffrey Stanford has been Head of Royal Grammar School, Newcastle since 2019, following two years as Head of Fettes College. A former Grenadier Guard, Geoffrey is also an experienced investment banker and strategic consultant, having worked with Citigroup Corporate Investment Bank and the Boston Consulting Group prior to entering the teaching profession in 2006.

Motivational speaker Adrian Webster
Keynote speaker Adrian Webster

Adrian Webster is one of the UK’s most sought-after motivational speakers, specialising in delivering inspirational key messages and practical tools in a humorous, down-to-earth style audiences can easily relate to and remember. He is also best-selling business author; his Polar Bear Pirate series of books is a uniquely entertaining and often hilarious look at business and personal development.

Photograph of Jonathan Parkes

Keynote speaker Jonathan Parkes

Jonathan Parkes is Head of Research for the ISC. He will deliver an update on the implications of the latest census data.


Retention & VAT on Fees
Dr Helen Wright
Discussion panel chaired by the highly experienced Dr Helen Wright

Filling Sixth Form Boarding
Fane Henderson

A case study from Fane Henderson, Director of Marketing, The Leys School

Brand Consistency
Sabrina Moutarde

A case study on building trust and recognition through consistent branding, with Sabrina Moutarde, Head of Marketing, St James Schools

Achieving admissions goals: best practice for efficient admissions journeys
Tessa Howard Vyse
with Tessa Howard Vyse, THV Consulting

Creating Ideas for School Events
Joan Lind
with Joan Lind, Managing Director, Trybooking

Whole School Marketing Strategies
Rachel Hadley Leonard and Charlotte Owen
Rachel Hadley Leonard & Head Charlotte Owen (St Mary’s School, Hampstead) on crafting an inclusive whole-school marketing strategy to ride the storm ahead.

Intentional Personalisation: Humans vs AI battle to deliver Admissions

with Simon Noakes, Founder / CEO, Interactive Schools

Political threats & independent schools’ response
Matthew Dent and Sarah Cunnane

with Matthew Dent & Sarah Cunnane, ISC

International Visa Updates
Ian Westwood
Ian Westwood, Immigration Consultant, The Westwood Organisation

Strategies for Recruiting Black Pupils
Amber Wager
With Amber Wager, Operations & Membership Manager, African Caribbean Education Network

Personal Branding
Pic of Jenny Dinning, AMCIS board member
pic Navy Studios School Photography
Jenny Dinning, Head of External Relations, Bootham School and AMCIS Board Director on unleashing the power of your personal brand

Parents: targets and assets
Chris Jefferey
Chris Jeffery, former Headmaster & Education Consultant

Transforming Education Marketing
James Wilton (L) and Daniel Clarke
A case study about Repton’s journey to boost enquiries with James WiltonDeputy Head (Admissions & Marketing) & Director of Digital Development at Repton School and Daniel Clarke, Tech Entrepreneur & Founder of UBIQ Education

Telling the Story of Partnerships: impact reporting or recruitment comms?
Christina Astin

with Christina Astin, Education Consultant

Penetrating new & securing current markets

Heather Styche-Patel, CEO & Louise Peddie, Head of Research, RSAcademics on the role of catchment, demographic & competitor analysis

International Markets
Sarah Kershaw
with Sarah Kershaw, International Marketing Strategy Consultant

Unearthing the Results of the Confidence Index 2024
Confidence Index logo without a date
Break-out discussion exploring leadership & marketing in the UK independent school sector

Driving Engagement
avatar icon
Techniques to drive engagement & captivate audiences through social media. Speaker TBC.

Navigating international recruitment success
Pic of AMCIS vice chair, David Milner
pic Navy Studios School Photography
A panel discussion  chaired by AMCIS chair David Milner.



“Very well organised”

“The conference was brilliant”

“I really enjoyed all the presentations and workshops”

“…the smaller sessions are all really actionable”

“…a brilliant event”

“… very charismatic and inspiring”

“A very inspiring talk”

“Very impressed – so knowledgeable”

“… big to-do list afterwards!”

“Timely, relevant, interesting”

“Fantastic and thought provoking”

“Perfectly pitched”

“…really insightful”


Terms & Conditions:
To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  T&C’s.

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