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Admissions, Marketing & Communications in Independent Schools

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Marketing and Communications Manager

The Role
Marketing and Communications is a busy, multi-skilled and dynamic department at the heart of Albyn School. The department manages all digital and print communications, promotional activities, media relations and PR. It is responsible for increasing awareness and understanding of our school’s ethos and achievements as well as generating interest in our activities and pupil applications to join the school.

The Marketing and Communications Manager will work closely with the Director of Marketing and Admissions, the Headmaster, colleagues and pupils across the school. The postholder oversees all marketing and communication activities for the school and regularly sources and generates content to stimulate demand and interest in the school while tracking and reporting on the department’s activities.

Key Responsibilities
These include, but are not limited to:

  • Guardian and champion of the Albyn School brand ensuring that all internal and external messaging meets agreed guidelines.
  • Develop and deliver creative marketing and communications activities across various platforms to support pupil recruitment and retention in line with agreed timelines.
  • Oversight of the school’s marketing materials (including creative development and delivery of advertising) ensuring editorial accuracy and a consistent visual and written style.
  • Manage content, presentation and maintenance of the School’s corporate website and social media channels
  • Implement an effective digital and social media strategy, creating new and compelling content both static and dynamic.
  • Generate coverage, both proactively and reactively, of specific and compelling stories from across the school which demonstrate the ethos, aims and values of the school.
  • Copywriting including press releases, website content, articles, social media posts, blogs etc.
  • Assist with the design of invitations, videos, posters and flyers.
  • Contribute to the promotion, planning and delivery of selected events such as Open Mornings and school shows.
  • Provide analytical assessments of marketing and communications activities against key objectives to inform future campaigns.
  • Media management – first port of call for any media enquiries regarding editorial content or advertising.
  • Management of the annual School Magazine: liaising with staff to write and obtain copy and images. Proofread and work closely with the design company to deliver soft and hard copy issues ready for distribution at the end of September.
  • Management and development of the school’s photograph and video library, working with the staff to create new and engaging photo and video content.
  • Liaise with third party external agencies on projects as and when required.
  • Maintain a good working knowledge and experience of GDPR regulations.
  • Provide support and cover for other members of the Marketing and Admissions teams.
  • Support the Development Director as directed by the Director of Marketing and Admissions.
  • Any other related tasks that the Headmaster and the Director of Marketing and Admissions may reasonably assign.

Qualifications & Experience

  • A record of good academic achievement and educated to degree level or equivalent in a marketing or business discipline.
  • A demonstrable understanding of the principles of marketing (including digital marketing), customer care and PR.
  • Proven organisational, communication, team, and project management skills.
  • The ability to write and verbally communicate messages that are clear, concise, and inspiring.
  • Established experience in managing a performance marketing channel (paid search or paid social).
  • An understanding of digital marketing including social media, PPC, SEO, CRM, and awareness of current digital trends.
  • The ability to generate high quality marketing materials, including prospectuses, brochures, presentations and infographics.

Knowledge and Skills

  • Excellent communication, team-working and people management skills.
  • Flexible with energy, stamina, and a sense of humour.
  • Strong management skills that can develop colleagues.
  • Strong typography, layout, and graphic design skills.
  • Ability to multitask and deliver high quality work under tight deadlines.
  • Passionate about learning and developing.
  • Strong knowledge of Google Analytics, including reporting, audience, and goal tracking.
  • Skills and awareness to differentiate between market segments.
  • A commitment to promoting and safeguarding the welfare of children.

Appointment Terms
This is a permanent post available from date tbc.

Salary will be in excess of £35k per annum, dependent on qualifications and experience.

The pension scheme the School will use to comply with its auto-enrolment obligations is the Royal London. The School may amend or replace the scheme from time to time.

Other, Non-contractual, Benefits

  • Staff discount on basic tuition fees subject to the employee’s child(ren) meeting the entrance requirements. (This is a pro rata benefit.)
  • Free After School Care for employee‘s child(ren). 4pm to 6pm, Monday to Friday
  • Discounted Holiday Club fees for employee‘s child(ren).
  • Employee Assistance Programme.
  • Cycle to Work Scheme.
  • Benefits platform package.
  • Use of the School’s Fitness Suite.
  • Preferential gym membership rates (personal and family) at Aberdeen Sports Village.
  • A strong, supportive staff community.

Equal Opportunities
At Albyn School we are committed to creating and promoting a diverse and inclusive workforce that better reflects our pupils and local community. All appointments will be made on merit, following a fair and transparent process. Applications are welcome from all suitably qualified candidates regardless of age, disability, ethnic or national origin, gender identity, marital status, political opinion, religion or belief, sex, sexual orientation or trade union membership. We particularly encourage applications from under-represented groups.

Application Process
Applicants must submit:

  • a full CV (including details of all post-16 qualifications).
  • a letter of application (maximum two sides of A4) explaining your reasons for applying and outlining your suitability for the role.
  • the names, phone numbers and email addresses of two professional referees.

Please note the following:
Those progressing to the interview stage, will be required to show proof of their Right to Work in the UK and proof of their qualifications.

To arrange a confidential conversation about the role, please contact the Headmaster’s EA, Georgia Dale (g.dale@albynschool.co.uk).

Applications should be sent by email to the HR Manager, Susan Allan (s.allan@albynschool.co.uk ).

Albyn School is committed to safeguarding children and the successful applicant will be subject to an enhanced PVG check by Disclosure Scotland.

Candidates are urged to apply as soon as possible as we reserve the right to make an appointment before the closing date if a suitable candidate is found.

The deadline for applications is 12 noon on Tuesday 9 April.