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Admissions, Marketing & Communications in Independent Schools

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Marketing & Communications Manager

About Albyn School
Albyn School is one of Scotland’s leading independent day schools. Founded in 1867 by Harriet Warrack, a pioneer of education for girls and young women, and set in the heart of Aberdeen’s West End, the School
educates 800 children aged 2 to 18.
In 2017 we celebrated our 150th anniversary and we look forward to 2025 when we will celebrate several key milestones: the 200th anniversary of the birth of our founder, the 100th anniversary of the school on its present site on Queen’s Road, as well as the 20th anniversary of co-education.

We are proud of our modern, inclusive and progressive community which is shaped by our pioneering early teachers and school leaders who prepared the girls and young women of Aberdeen for a university education. Our pupils are confident without being arrogant; they look out for each other; they do the right thing, even when no-one is looking, and they respect difference.
Albyn School consists of three distinct sections. Our Nursery caters for 120 children in its own dedicated accommodation. Our Lower School of just over 270 pupils is housed in 16 purpose-built classrooms with access to its own Library as well as all the facilities of the Upper School, and our Upper School has just over 400 pupils from S1 to S6.

A number of year groups are currently operating waiting lists and future plans include refurbishing and further developing our Music School and music practice facilities as well as enhancing our offsite Sports facilities.

Our Facilities
The facilities at Albyn School are high quality and provide a stimulating environment for innovative teaching and a first-class education. Set within a compact site in the heart of Aberdeen’s West End, the School’s main frontage comprises four fabulous, interlinked, Victorian, granite villas, plus three significant, later extensions. Aberdeen city centre is a 20 minute walk away and with Edinburgh 2½ hours away by train and Aberdeen International Airport a 20 minute drive, Albyn is well connected to the rest of Scotland.

We are continually improving and developing the School site to support the highest quality learning possible. Mindful of our great Victorian heritage, we blend the traditional with the modern, helping to keep our campus in shape for the next generation. At the heart of our development plans is the desire to enrich the everyday learning experience of our pupils, to raise their aspirations and to support a multi-faceted curriculum both inside and outside the classroom.

The Marketing & Communications Manager is responsible for increasing pupil applications for Albyn School and for the promotion and communication of all activities at Albyn School. The Marketing & Communications Manager works closely with the Director of External Relations and the Headmaster, contributing to the school’s marketing strategy and annual marketing plan. The postholder oversees all marketing activities for the school and regularly generates content to stimulate demand and interest in the school. The Marketing & Communications Manager tracks and reports on essential marketing KPIs.

Application Process
Applicants must submit:
• A full CV (including details of all post-16 qualifications).
• A covering letter explaining their reasons for applying and outlining their suitability for the role. The letter should be a maximum of two sides of A4.
• The names, phone numbers and email addresses of two referees.
Those progressing to interview stage, will be required to show proof of their Right to Work in the UK and proof of their qualifications.
Applications should be sent by email to the HR Manager, Susan Allan (hr@albynschool.co.uk).

For a confidential conversation about the role, please contact the Headmaster’s PA, Viv Roach (v.roach@albynschool.co.uk)

Albyn School is committed to safeguarding children and the successful applicant will be subject to a PVG check by Disclosure Scotland.

We reserve the right to make an appointment before the closing date if a suitable candidate is found.

The deadline for applications is 12 noon on Tuesday 14 February 2023.

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Director of External Relations

The Governors and Headmaster are seeking to appoint an exceptional Director of External Relations to take the lead in creating and developing the School’s Development, Marketing and Communications, and Admissions strategies across the Nursery, Lower School and Upper School. This will include brand strategy, reputation management and external PR, internal and external communications, alumni relations, donor fundraising and admissions.
This is a pivotal role as the School seeks to develop and deliver its vision for the Albyn School Foundation to provide more transformational bursaries. The School’s existing strategy also envisages identifying and building relationships with potential donors to the Foundation with a view to establishing regular giving and legacy fundraising for bursaries for future pupils.
This is a newly created post, and the Director of External Relations will be a member of the School Leadership Team, reporting directly to the Headmaster. The successful candidate will provide outstanding strategic direction and inspiring leadership to a team of seven development, marketing and communications, and admissions professionals, with further scope for growth and evolution as the role develops.
Key early tasks for the Director of External Relations will be to review the brand guidelines, develop a new website and prospectus and review and develop the strategy for communications to all the School’s internal and external audiences.
This post has a wide remit, but with clear priorities shaped by the School’s vision, aims and strategy. This varied and fast-paced role will suit a strategic and experienced development, communications and marketing, or admissions professional, with significant stakeholder management and influencing skills gained inside or outside the education sector.

Equal Opportunities
At Albyn School we are committed to creating and promoting a diverse and inclusive workforce that better reflects our pupils and local community. All appointments will be made on merit, following a fair and transparent process. Applications are welcome from all suitably qualified candidates regardless of age, disability, ethnic or national origin, gender identity, marital status, political opinion, religion or belief, sex, sexual orientation or trade union membership. We particularly encourage applications from under-represented groups.

Application Process
Applicants must submit:
• A full CV (including details of all post-16 qualifications).
• A covering letter addressed to the Headmaster, Stefan Horsman. The letter should be a maximum of two sides of A4 and should explain your reasons for applying and outline your suitability for the role.
• The names, phone numbers and email addresses of two referees.
Those progressing to interview stage, will be required to show proof of their Right to Work in the UK and proof of their qualifications.

Applications should be sent by email to the HR Manager, Susan Allan (hr@albynschool.co.uk). The deadline for applications is 12 noon on Tuesday 24 January 2023.

For a confidential conversation about the role, please contact the Headmaster’s PA, Viv Roach (v.roach@albynschool.co.uk) Albyn School is committed to safeguarding children and the successful applicant will be subject to a PVG check by Disclosure Scotland.
The appointment process is as follows:
• All applications will be acknowledged by email. If you have not received acknowledgement that your application has been received within two working days of sending it, please contact Susan Allan by telephone via 01224 322408.