Research Archives - AMCIS

Admissions, Marketing & Communications in Independent Schools

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Iff Digital

It’s our mission to help Independent Schools, FE Colleges and Universities thrive online by accelerating their approach to admissions, digital marketing, communications and measurement.

We are a trusted voice for our clients. Irrespective of whether that’s at board, strategy, or delivery level. In doing so we facilitate faster, more efficient and sustainable digital and business growth.

This is why our clients tell us that we’re the best at what we do. And crucially, it’s what keeps them coming back!

“Iff Digital has transformed the way we think about digital marketing.” Principle – Queen Ethelburga’s

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Marketing Advisers for Schools

Hello, a welcome from the Marketing Advisers (MA) for Schools and Trusts.

Our mission is clear: 

To equip and empower schools with the digital tools and marketing support they require to thrive and to shine even brighter”. 

Not just any marketing agency but a digital service platform provider too.
We are redefining the role of marketing support for schools, we’re your strategic digital partner. Through our expertise in marketing, communication, and the latest digital & AI tools, we empower schools and trusts to flourish.  

We are leading the way with DES – our Digital Dashboard Enterprise Service.
We can provide schools with a digital platform for planning, posting, online ads and reporting all within one service. While our dedicated advising team can offer the additional support and backup, empowering schools to achieve their marketing goals.

Explore our DES Digital Platform for Schools here:

Making A Difference.

Dedicated to making a tangible impact. Our glowing testimonial’s and case studies help to highlight…

The team were great… we now have a more structured, strategic approach to marketing and with the help of some simple pointers and great templates our image on the socials is much smarter. I have been working on the DES platform, which I love by the way…
DES has transformed the way we manage our digital marketing channels, providing invaluable insights and saving us precious time”.
Samatha Gillam, Charlotte House School

I’m impressed with the DES product… a helpful addition to our digital toolbox for reporting alongside our social media posting”.
Philippa Scudds, Director of Marketing & Communications, Canford School

The good news is that we hit our admissions target… External numbers went up by 16%. I’m very happy to have the themed videos all ready to use this time around…
We will also continue to use the new mailing platform for a more visually appealing communications with our offer holders.
The objective was to help bring some strategy to our marketing activity within key areas, and leave us with tools to do it ourselves. We’re now on a clearer path and ready for our next steps.”
Knowledge Schools Trust

Why Work With Us?


At Marketing Advisers, we break the mould. Our DES digital platform revolutionises how schools manage and report their digital marketing efforts. We can adapt, scale and support to your requirements, offering seamless collaboration.

Ready to elevate your digital presence and encourage growth for your school? 

Contact us today – here of via email  






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The Stickman Consultancy

We are school marketing specialists supporting independent schools (both UK and internationally) with powerful, no nonsense school marketing services. Our services pay for themselves through the additional school fees generated by either growing or stabilising pupils numbers.

There are two ways we offer support. Firstly via our coaching services. This is where we guide and upskill school marketing and admissions professionals. And secondly, via our private consultancy services, which is where we create bespoke Marketing Strategies for schools or develop their key marketing messages. Our services are goal-driven, revenue-generating and drive genuine benefit. We’re very passionate about what we do and consider it an honour to work with some truly brilliant schools doing great things for children and young people.

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Reed Brand Communication Ltd

We are a bespoke brand communications consultancy specialising in the education sector.

Every school is unique and we combine our expertise in consumer marketing with a deep knowledge of the schools’ market to provide your school with the tools and confidence to be seen and heard in an increasingly challenging environment.

Our service provides the three sequential elements of effective marketing:

  1. Research and Insight

  2. Strategy and Planning

  3. Brand Design and Communications, through all channels.

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Founded in 2002 by Russell Speirs, RSAcademics specialises in schools, in the UK and internationally, advising on marketing strategy and research, leadership consultancy and the search and selection of Heads and senior staff.

Comprising a team of the best schools’ marketing professionals and respected former school leaders, RSAcademics provides a high quality service to schools with rigour, experience and warmth.

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MTM Consulting can help your school to recruit more pupils, retain the ones you already have, and make sure you continue to enjoy success well into the future.

Our education market research, business and marketing strategy skills have been built over 35 years in the independent schools’ sector and enable us to offer specific support to school marketers and admissions professionals to help target and refine their activities to achieve their aims. In fact, we’ve worked with more than 500 schools and researched more than 250,000 parents!

Independent school marketing and admissions professionals turn to MTM time and again because our data research and surveys provide the facts, evidence and insightful recommendations you need to formulate plans of action that will deliver the desired results – our experienced strategists can help with both the planning and the practicalities.

We’re friendly too and happy to discuss your needs with you to make sure our projects are really of benefit – each project is bespoke and can be tailored exactly to suit your requirements. Communication is on-going throughout – our team members are hugely experienced, helpful, approachable and focused on providing you with the information you need to move forward.

If you haven’t conducted any research for a while, MTM3-60 ( is the place the start. It’s the complete demand and supply analysis for your school and shows you where your school is positioned in its market, assesses the strength of the competition, any areas that are ripe for further recruitment and the school’s future potential.

The opinions of your current parents, as well as the parents who didn’t choose your school for their child or who removed their child early, are enormously important in refining your school’s educational offer and its communications to ensure that it meets the expectations of the target market and results in improved recruitment and retention. MTM Parent Satisfaction, MTM Non-Joiners and MTM Early Leavers surveys give you real evidence of parents’ thoughts, which they are usually very happy to share with our experienced and sensitive researchers.

We also offer assistance in drawing up a workable strategic marketing plan, and even help to carry out PR and marketing activities or to set up your team with a few ideas and examples to follow. We can be your press office if you like, identifying news stories and liaising with editors to secure coverage in relevant publication and online to help raise your school’s profile, and we can assist with your newsletters and website content. We can even help write those tricky letters to parents.

MTM is working hard to support independent school admissions teams and has sought out partnerships with some of the best-known names in the sector to make the most of emerging technology to develop new systems.

Admissions data is now held safe and secure in the new Advantage management information system (, which not only makes it easy to record day-to-day information on the admissions pipeline and the families who are moving through it, but also has a built-in analysis tool so you can instantly see the status of any aspect and visualise it as an infographic, ideal for reports and presentations.

If you’re wedded to your current MIS you can enhance it with MTM Admissions Dashboard ( ) – a secure online analysis tool that helps you to keep an eye on the admissions pipeline and drill down into conversion rates at the click of a mouse.

To find out more about MTM and our support for independent school marketing and admissions professionals, please visit our website ( or chat to our friendly team on 01502 722787 or email our Head of Business Development, Daniel Cohen –